Quick FAQ: Your Content Creation Questions, Answered
Seriously. Done is better than perfect. Your patients (and future patients) want to see you. They want to hear from a real person who understands their pain and can actually help.
You don’t have to be a tech wizard or a social media influencer. You just have to start. The best marketing tool you have is already in your hands: your knowledge, your skills, your real moments in the clinic.
So next time you find yourself with an unexpected hour, don’t waste it.
Open your camera. Open a note. Hit record. Write a sentence. Take a picture.
Creating content is easy when it comes from the heart, from your hands, and from your everyday work.
1. Pull out your phone and hit record
I mean it. Don’t overthink it. Put your phone on a tripod (or prop it up on a stack of books, I’ve done both), and talk like you’re explaining something to a patient:
- “Here’s one thing I see often with back pain.”
- “Ever wonder what this part of your treatment is for?”
- “If you sit at a desk all day, try this quick stretch.”
That 60-second clip? That’s a Reel. Add captions later if you want. Apps like CapCut or even Instagram make it easy, and you’re done.
Important: If you want to show treatment in action, make sure you either use a model or get proper consent from your patient. Never post anything with visible charts, screens, or personal information in the background. A simple signed media release form can go a long way in keeping things safe and professional.
2. Grab your notes from your last patient
Think about what you helped them with. Neck tension from sleeping wrong? Shoulder pain from working at a computer? Sciatica after a long flight?
Write a few bullet points:
- The problem
- A quick explanation (keep it simple)
- A tip that can help others
That’s a carousel post or even a blog. Share it with a picture or create a quick infographic later using Canva.
3. Use what you already have
Scroll your camera roll. That photo of your treatment room, your hands in action, a close-up of a tape job, or your clinic waiting area. These are gold. Add a short caption:
- “This is where the magic happens.”
- “Most people don’t know what manual osteopathy looks like. Here’s a peek.”
- “Hands-on care, tailored to how you move and feel.”
Authentic beats polished every time.
4. Answer a common question
You know the ones:
- “How many sessions will I need?”
- “Do you do adjustments?”
- “What’s the difference between you and a physio?”
Record yourself answering. Or just write it out in a simple post. These kinds of posts build trust and position you as the go-to expert without sounding like you’re selling anything.
5. Repurpose one idea into multiple formats
Let’s say you made a quick video about neck pain. You can now:
- Post the video as a Reel
- Take a quote from it and turn it into a graphic
- Expand on it in a blog post or email
- Use one line from it as a story caption with a photo
One idea can easily become four to five pieces of content.
Content Ideas You Can Steal
If you ever feel stuck, here are a few quick post ideas you can literally steal for your next hour of content:
- “One quick tip for people who sit too much at work.”
- “A simple explanation of what osteopathy is.”
- “Three signs your posture needs a tune-up.”
- “How often should you get treated? Here’s my honest answer.”
- “Behind the scenes: A day in the life of a manual osteopath.”
- “What to expect at your first treatment.”
- “The biggest mistake I see in self-stretching.”
- “Here’s how I help patients move better, feel better, and stay better.”
- “Why pain is not always where the problem is.”
- “If your wrist hurts after using a mouse all day, try this stretch.”
Save this list. Next time you get that empty hour, you won’t even need to think.
